BANKING AWARENESS - MARKETING SET 1

(1) Relationship marketing also known as?

Loyalty marketing

(2) Market price is also known as?

List price

(3) The phenomenon , when a customer dislikes a product and talks against the product?

Bad mouth

(4) Market segmentation can be resorted to by dividing the target group as per?

Income levels of customers

(5) Value-added services means?

Additional services for the same cost

(6) A good brand can be build up by way of

Consistent offering of good services

(7) Marketing channel means?

Delivery outlets

(8) Social marketing means?

Marketing for a social cause

(9) Service Marketing is the same as?

Relationship Marketing

(10) Customisation is useful for?

Designing customer specific products